Important traits to have as a fashion/editorial makeup artist:

- A professional attitude

- To know your role, i.e. when to step in, when to ask questions, etc

- If you're assisting, do what the person tells you, don't be overexited or ask too many questions

- To know how long a look is going to take and tell the director/photographer how much time you're going to need

- If its 3 or more looks, get an assistant

- Arrive 15 minutes early; arriving on time is considered later, as setting up takes time. 

- Always ask the artist what they like and what they want and try and make it fit to the brief. 

 

In fashion editorial makeup you do hair or the makeup, but never both. Whereas in TV you would be required to do both. 

In a fashion show the models come in and the head mua/designer will do the look once for everyone to see. The makeup artists then repeat this on the all the other models who are then lined up and checked for hair and makeup and altered if necessary. 

Even for a highly paid job, don't overcompensate in your role. Sometimes all thats needed is sometinted moisturizer and touch ups and possibly some body contouring (e.g. for a male sports campaign). Doing too much can ruin a shoot. 

There is a lot of available work for catalogues, like Very and Missguided. They require very on-trend but beautiful looks and that you do both hair and makeup. 

Any work with children is basically just hair and possibly some blusher.

 

In TV work, 4 pictures are always taken for continuity; front, back and sides and any nail work. 

 

Definitions

 

Editorial: High end, printed in magazines such as Harper's Bazaar. Must be beautiful and saleable

 

Fashion Editorial: Is telling a story, has a big budget and can be high end and fantastical. These are not commercially driven and so are more creative, like Nova, i-D and Purple. 

 

Commercial: Is all about selling the product and making the model look great, typically young and street style. Is usually more about the clothes.

 

 

For fashion editorial, it is important to be aware of the difference between fashion cultures, for example, how Italian Vogue looks differ from Japanese Vogue.

 

EDITORIAL HAIR: 

 

-Hair can be different, beautiful and inspiring.

- Hair by magazines like i-D, Purple, Wonderland and Nova inspire and trendset youth culture.

- Period hairstyles are typically quite ageing. The closed the hair is to the face , the tighter the style.

- Hair can be a total mess at the back; the back is never photographed.

- Avante garde hair is more extreme and less saleable. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is the editorial hair and makeup that was demonstrated to us by Jenny Dayton.